![]() The science behind experience sampling Emotions versus moodsĪpple’s new feature allows users to record their feelings “right now” (labelled emotions) or “overall today” (designated moods). Research reviews suggest neither facial expressions nor physiological responses can be used to reliably infer what emotions someone is experiencing.īy adding self-report to its methodological toolkit, Apple may be recognising that subjective experience is essential to understanding human emotion and, it seems, abandoning the goal of inferring emotions solely from “objective” data. However, scientists are divided over whether emotions can be inferred from such bodily signals. Imagine if technology could read and react to our emotions And Apple is one of numerous technology companies that have invested in trying to detect people’s emotions from sensor recordings. Why does Apple now want users to log how they feel as well?ĭriven by a range of potential applications – from fraud detection to enhanced customer experience and personalised marketing - the emotion detection and recognition industry is projected to be worth US$56 billion (A$86.9 billion) by 2024. The iPhone is equipped with an accelerometer, gyroscope, light meter, microphone, camera and GPS, while the Apple Watch can also record skin temperature and heart rate. Why does Apple care about our feelings?Īpple devices already collected copious amounts of health data prior to this update. Apple claims this will help users “build emotional awareness and resilience”. The goal is to give users daily and weekly summaries of their feelings, alongside data on factors that may have influenced them.
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